Promo-Logo: Master Your Marketing: Writing Instruments
Writing Instruments
Writing instruments are a universal promotional product that can be the center of a marketing effort or a component of it.
A mid-sized plumbing contractor wanted existing customers to be more familiar with the full range of services they provided. They selected the BIC® Message Pen to accomplish this task. With a barrel imprint that displayed the rotating message tube the company clearly communicated their capabilities.
A BIC® Message Pen was handed to every customer that the service crews visited during their normal business day...and within 30 days 80% of their current customers received the pens!
They had immediate and continuing results from this simple marketing effort and use the BIC® Message Pen as an ongoing part of their marketing.