Promo-Logo: Resources: Simple Guidelines
7 Simple Guidelines for Using Promotional Products
From personalized gifts to company branded pens, the use of promotional products is an affordable and effective way to promote and grow your business.
1. Business Purpose
Do you want to increase sales? Advertise your company name? Promote customer loyalty? Promotional products can have many uses, so you want to have a clear objective of what you want to achieve before you start.
2. Appropriate Product Selection
Start with the type of promotion first and then look at how you can best engage with your audience. If you’re simply looking to advertise your business to a mass market, then a branded pen may be the best solution. However, if you want to thank someone for their business throughout the year, then a discreetly personalized item may be more appropriate.
3. Budget
Decide on a budget and stick to it. This is especially true if you haven’t bought promotional products before. Make sure you also account for shipping and handling costs and factor them into your overall marketing costs. And remember, your print price will be more expensive if your logo has more than one color in it.
4. Colors
When choosing your product, try to co-ordinate with your company colors. This will give your branding greater focus. One of the easiest ways to do this is with a promotional pen – choose ‘mix and match’ clip and barrel options which incorporate your company colors.
5. Multiple Print Areas
Many promotional products can be printed in more than one location, so take advantage of this. You’ll save money on having to buy fewer products by promoting multiple brand messages on one item. Wherever possible, include your company contact details and web address.
6. Timing
Timing, as they say, is everything. Try to make sure that your promotion doesn’t clash with any large scale events, as this can dilute your impact.
7. Order Early
Look to order your products at least one month in advance of your promotion, especially at busy times of the year, such as Christmas. This will help you ensure that your product is available in the quantity and color you require.
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