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Promo-Logo: Frequently Asked Questions
 
Here are some common questions (and answers) about specialty advertising:
 

Q: Why is specialty advertising so effective?

A: Trying to have your advertising reach your customer at the exact moment they are ready, willing and able, is nearly impossible. Specialty advertising waits for the customer to get ready, be willing and be able to respond. All other advertising is lost if it does not hit at the perfect time.

Q: Do I have to spend a lot of money to be sure my advertising will work?
A: Properly designed specialty advertising is an investment, not an expense. Programs are developed that will fit your budget and can be expanded as your business increases. Unlike all other media that require additional expense to repeat your message, specialty advertising will repeat your message for as long as the specialty item is in use - sometimes for years!

Q: How do I know what specialty item to use?
A: Many times, the specialty item that will carry your message is the last thing to be decided upon.  We can assist you in all aspects of developing an effective advertising plan, including product selection.

Q: How long does it take to give out the specialties?
A: Distribution of your specialty advertising materials is a critical part of a complete program. A lot will depend on the objective you have for the advertising you are doing. Some distribution takes place in a single day or even a few hours. Other times, a distribution plan might run a few weeks or could involve a continuous, year-round program.

Q: What about buying specialties through the mail?  Isn't it cheaper?
A: Absolutely not - in fact, mail order prices are likely to be higher. The added value provided by Promo-Logo will outweigh the marginal difference that might seem to exist from mail order companies. Remember, an incomplete program with the wrong item is the most expensive thing you can do - even if the product was less in cost.

Q: I have tried specialties before and they didn't work.  How do I know that Promo-Logo is different?
A: Chances are that your original decision to use specialty advertising was a good one - it is a powerful way to improve your business. Promo-Logo can help you find the problem and insure that your future specialty advertising programs are successful and profitable.

Q: What makes Promo-Logo so good?

A: As an Authorized Dealer with Kaeser & Blair, one of the oldest and largest specialty advertising companies in the United States, we can call upon a vast background of proven methods and tried and true ideas to create highly successful programs for you.  All of us associated with Kaeser & Blair love what we do and know that successful advertising programs will begin a long and profitable relationship between your business and ours.


Q: How do I know if speacilty advertising is for my business or organization?

A: While specialty advertising is more of a universal ad media than any other, there are always exceptions.  We will honestly evaluate your specific needs and make recommendations.  If specialty advertising is not for your business, we will tell you - up front!


Check out the facts...

  • No waste - you can target only your best customers or potential customers.
  • Will increase customer traffic.
  • Longest repeat exposure period of any media.
  • Accepted as a gift by your customers.
  • Will keep your business in front of your customers better than the yellow pages, without exposing them to your competitors, and at a lower cost.

 

Questions? Please contact us at customer_service@promo-logo.net